Browse All Campaigns
20 wild, weird, and watershed marketing moments — from brand stunts that shook the world to viral campaigns that rewrote the playbook.
Showing 20 of 20 campaigns
Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
Dollar Shave Club: Our Blades Are F***ing Great
A $4,500 launch video that beat Gillette's entire marketing budget in cultural impact.
Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
Volvo Trucks: The Epic Split
Jean-Claude Van Damme does the splits between two reversing trucks. At dawn. To Enya.
Popeyes vs. The Internet
A single tweet — '... y'all good?' — sold out every Popeyes in America.
Burger King's Moldy Whopper
They showed their flagship burger rotting over 34 days. On purpose. In a global campaign.
Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
Liquid Death: Murder Your Thirst
A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.
KFC's FCK Apology
They ran out of chicken. They rearranged their name into a profanity. It won every award.
ALS Ice Bucket Challenge
Nobody planned this. $115M materialized from nowhere. ALS research changed.
IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
Wendy's Twitter Roasts
Fast food chain discovers that roasting competitors online beats any media buy.
Patagonia: Don't Buy This Jacket
On Black Friday, in the New York Times, they told people not to buy their jacket.
Blendtec: Will It Blend?
A marketing director spent $50 blending marbles and turned an unknown brand into a YouTube legend.
The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.
MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
Taco Bell Buys the Liberty Bell
On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.
IKEA's Pregnancy Test Ad
A magazine ad you pee on. Tests positive. Reveals a crib discount.
Cards Against Humanity: Sold Nothing for $5
On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.
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