Guerrilla Campaigns
Unconventional marketing in unexpected spaces
16 campaigns in this category
Burger King's Moldy Whopper
They showed their flagship burger rotting over 34 days. On purpose. In a global campaign.
Blendtec: Will It Blend?
A marketing director spent $50 blending marbles and turned an unknown brand into a YouTube legend.
Cards Against Humanity: Sold Nothing for $5
On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.
Wendy's Twitter Roasts
Fast food chain discovers that roasting competitors online beats any media buy.
IKEA's Pregnancy Test Ad
A magazine ad you pee on. Tests positive. Reveals a crib discount.
MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
KFC's FCK Apology
They ran out of chicken. They rearranged their name into a profanity. It won every award.
Taco Bell Buys the Liberty Bell
On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.
Patagonia: Don't Buy This Jacket
On Black Friday, in the New York Times, they told people not to buy their jacket.
Liquid Death: Murder Your Thirst
A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.
The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.
Volkswagen's Piano Staircase
VW turned a subway staircase into a giant piano. 66% more people took the stairs.
Snapple's $17M Meltdown
Snapple built a 25-foot, 17-ton frozen popsicle in Manhattan in June. It melted before they finished erecting it.
McDonald's McRib: The Greatest Fake Scarcity Campaign Ever
McDonald's can make the McRib year-round. They choose not to. That choice is worth hundreds of millions.
Sony Walkman: The Campaign That Didn't Explain the Product
Sony's marketing team refused to explain what the Walkman was. They paid people to use it in public.
Hotmail's Six-Word Footer That Built the Internet
Every Hotmail email ended with 'PS: Get your free email at Hotmail.' 12 million users in 18 months.