Experiential Campaigns
Immersive experiences that put customers inside the brand
9 campaigns in this category
Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
Sony Bravia: Balls
Sony dropped 250,000 real superballs down a San Francisco hill. No CGI. To sell a TV.
Volkswagen's Piano Staircase
VW turned a subway staircase into a giant piano. 66% more people took the stairs.
Snapple's $17M Meltdown
Snapple built a 25-foot, 17-ton frozen popsicle in Manhattan in June. It melted before they finished erecting it.
Airbnb Lists the Louvre
To celebrate the Louvre's 30th anniversary, Airbnb listed one night inside it. 200,000 people applied.
Burger King's Subservient Chicken
Burger King put a man in a chicken suit on the internet and told people to boss him around. 1 million hits in 24 hours.
Red Bull Flugtag: The World's Best Free Event
Red Bull hosts an event where amateurs build human-powered flying machines and launch off a 28-foot ramp over water. 35 years running.
Sony Walkman: The Campaign That Didn't Explain the Product
Sony's marketing team refused to explain what the Walkman was. They paid people to use it in public.