Viral Campaigns
Campaigns engineered to spread through social sharing
10 campaigns in this category
Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
Burger King's Moldy Whopper
They showed their flagship burger rotting over 34 days. On purpose. In a global campaign.
Dollar Shave Club: Our Blades Are F***ing Great
A $4,500 launch video that beat Gillette's entire marketing budget in cultural impact.
Blendtec: Will It Blend?
A marketing director spent $50 blending marbles and turned an unknown brand into a YouTube legend.
ALS Ice Bucket Challenge
Nobody planned this. $115M materialized from nowhere. ALS research changed.
Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
Volvo Trucks: The Epic Split
Jean-Claude Van Damme does the splits between two reversing trucks. At dawn. To Enya.
Popeyes vs. The Internet
A single tweet — '... y'all good?' — sold out every Popeyes in America.
The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.