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Campaign Type
Stunt Campaigns
Physical, real-world stunts that create spectacle
8 campaigns in this category
Red Bull
2012Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
StuntExperientialViral
94.2K views2010s
Read BreakdownCards Against Humanity
2013Cards Against Humanity: Sold Nothing for $5
On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.
Anti-MarketingStuntHumor
45.2K views2010s
Read BreakdownIKEA
2018IKEA's Pregnancy Test Ad
A magazine ad you pee on. Tests positive. Reveals a crib discount.
GuerrillaStuntShock
48.9K views2010s
Read BreakdownMSCHF
2023MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
GuerrillaCulturalShock
53.1K views2020s
Read BreakdownVolvo Trucks
2013Volvo Trucks: The Epic Split
Jean-Claude Van Damme does the splits between two reversing trucks. At dawn. To Enya.
StuntViralContent
77.8K views2010s
Read BreakdownTaco Bell
1996Taco Bell Buys the Liberty Bell
On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.
StuntHumorGuerrilla
49.8K views1990s
Read BreakdownIHOP
2018IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
SocialStuntHumor
61.3K views2010s
Read BreakdownHaxan Films
1999The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.
ViralContentGuerrilla
55.6K views1990s
Read Breakdown