Stunt Campaigns
Physical, real-world stunts that create spectacle
14 campaigns in this category
Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
Cards Against Humanity: Sold Nothing for $5
On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.
IKEA's Pregnancy Test Ad
A magazine ad you pee on. Tests positive. Reveals a crib discount.
MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
Volvo Trucks: The Epic Split
Jean-Claude Van Damme does the splits between two reversing trucks. At dawn. To Enya.
Taco Bell Buys the Liberty Bell
On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.
IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.
Sony Bravia: Balls
Sony dropped 250,000 real superballs down a San Francisco hill. No CGI. To sell a TV.
Pepsi's Accidental $33 Million Lawsuit
Pepsi jokingly listed a fighter jet for 7 million bottle caps. A 21-year-old raised the points and sued.
Snapple's $17M Meltdown
Snapple built a 25-foot, 17-ton frozen popsicle in Manhattan in June. It melted before they finished erecting it.
Airbnb Lists the Louvre
To celebrate the Louvre's 30th anniversary, Airbnb listed one night inside it. 200,000 people applied.
Apple's '1984' Super Bowl Ad
Apple aired their most famous commercial exactly once — and it changed advertising forever.
Red Bull Flugtag: The World's Best Free Event
Red Bull hosts an event where amateurs build human-powered flying machines and launch off a 28-foot ramp over water. 35 years running.