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Campaign Type
Shock Campaigns
Campaigns that succeed by crossing lines others won't
4 campaigns in this category
#0022020
Burger King
Burger King's Moldy Whopper
They showed their flagship burger rotting over 34 days. On purpose. In a global campaign.
ShockViralGuerrilla
72.1K2020s
Open#0102018
IKEA
IKEA's Pregnancy Test Ad
A magazine ad you pee on. Tests positive. Reveals a crib discount.
GuerrillaStuntShock
48.9K2010s
Open#0112023
MSCHF
MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
GuerrillaCulturalShock+1
53.1K2020s
Open#0182018
Nike
Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
CulturalContentShock+1
91.2K2010s
Open