Campaign Type

Shock Campaigns

Campaigns that succeed by crossing lines others won't

4 campaigns in this category

They showed their flagship burger rotting over 34 days. On purpose. In a global campaign.

A magazine ad you pee on. Tests positive. Reveals a crib discount.

Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.

They made the most divisive man in sports their face. Their stock hit all-time highs.

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