Humor Campaigns
Campaigns that win through genuine laughs
10 campaigns in this category
Dollar Shave Club: Our Blades Are F***ing Great
A $4,500 launch video that beat Gillette's entire marketing budget in cultural impact.
Blendtec: Will It Blend?
A marketing director spent $50 blending marbles and turned an unknown brand into a YouTube legend.
Cards Against Humanity: Sold Nothing for $5
On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.
Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
Wendy's Twitter Roasts
Fast food chain discovers that roasting competitors online beats any media buy.
KFC's FCK Apology
They ran out of chicken. They rearranged their name into a profanity. It won every award.
Taco Bell Buys the Liberty Bell
On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.
IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
Popeyes vs. The Internet
A single tweet — '... y'all good?' — sold out every Popeyes in America.
Liquid Death: Murder Your Thirst
A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.