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Campaign Type
Cultural Campaigns
Campaigns that hijack or define cultural moments
3 campaigns in this category
MSCHF
2023MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
GuerrillaCulturalShock
53.1K views2020s
Read BreakdownNike
2018Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
CulturalContentShock
91.2K views2010s
Read BreakdownLiquid Death
2019Liquid Death: Murder Your Thirst
A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.
HumorCulturalGuerrilla
68.9K views2020s
Read Breakdown