Cultural Campaigns
Campaigns that hijack or define cultural moments
9 campaigns in this category
MSCHF Big Red Boots
Cartoon boots that cost $350. Sold out in minutes. Fashion media imploded.
Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
Liquid Death: Murder Your Thirst
A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.
McDonald's McRib: The Greatest Fake Scarcity Campaign Ever
McDonald's can make the McRib year-round. They choose not to. That choice is worth hundreds of millions.
Apple's '1984' Super Bowl Ad
Apple aired their most famous commercial exactly once — and it changed advertising forever.
Heinz '57 Varieties': A Number They Made Up
Henry Heinz saw a shoe ad for '21 varieties,' picked a number he liked, and printed it on every bottle. They had over 60 products.
Avis: 'We're Only No. 2. We Try Harder.'
The most celebrated admission of inferiority in advertising history turned a money-losing company profitable in one year.
LEGO Almost Ignored the Adults Who Saved Them
LEGO was dying. Then they noticed the adults buying their product and nearly called the police.
WallStreetBets vs. Wall Street: The $30 Billion Brand Moment
Reddit turned a dying video game retailer into a $30B meme stock — and gave GameStop more brand awareness than 30 years of advertising.