Anti-Marketing Campaigns

On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.

They ran out of chicken. They rearranged their name into a profanity. It won every award.

On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.

On Black Friday, in the New York Times, they told people not to buy their jacket.

They changed their 60-year-old name to sell burgers. The whole internet lost its mind.

A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.