Anti-Marketing Campaigns
Campaigns that reject conventional advertising logic
12 campaigns in this category
Cards Against Humanity: Sold Nothing for $5
On Black Friday they sold absolutely nothing for $5. 30,000 people bought it.
KFC's FCK Apology
They ran out of chicken. They rearranged their name into a profanity. It won every award.
Taco Bell Buys the Liberty Bell
On April Fools' Day 1996, Taco Bell told America they'd bought the Liberty Bell. Congress responded.
Patagonia: Don't Buy This Jacket
On Black Friday, in the New York Times, they told people not to buy their jacket.
IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
Liquid Death: Murder Your Thirst
A canned water brand with a skull logo, a heavy metal tagline, and a $1.4B valuation.
Domino's Admits Their Pizza Tastes Like Cardboard
They ran ads showing customers calling their pizza 'cardboard.' Their stock doubled.
Tesla Spent $0 on Advertising for a Decade
Tesla has never run a traditional ad. Their product is the commercial. Their CEO is the media.
McDonald's McRib: The Greatest Fake Scarcity Campaign Ever
McDonald's can make the McRib year-round. They choose not to. That choice is worth hundreds of millions.
Heinz '57 Varieties': A Number They Made Up
Henry Heinz saw a shoe ad for '21 varieties,' picked a number he liked, and printed it on every bottle. They had over 60 products.
Avis: 'We're Only No. 2. We Try Harder.'
The most celebrated admission of inferiority in advertising history turned a money-losing company profitable in one year.
LEGO Almost Ignored the Adults Who Saved Them
LEGO was dying. Then they noticed the adults buying their product and nearly called the police.