Content Campaigns
Long-form brand storytelling and documentary-style work
18 campaigns in this category
Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
Dollar Shave Club: Our Blades Are F***ing Great
A $4,500 launch video that beat Gillette's entire marketing budget in cultural impact.
Blendtec: Will It Blend?
A marketing director spent $50 blending marbles and turned an unknown brand into a YouTube legend.
Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
Volvo Trucks: The Epic Split
Jean-Claude Van Damme does the splits between two reversing trucks. At dawn. To Enya.
Patagonia: Don't Buy This Jacket
On Black Friday, in the New York Times, they told people not to buy their jacket.
Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.
Sony Bravia: Balls
Sony dropped 250,000 real superballs down a San Francisco hill. No CGI. To sell a TV.
Domino's Admits Their Pizza Tastes Like Cardboard
They ran ads showing customers calling their pizza 'cardboard.' Their stock doubled.
Volkswagen's Piano Staircase
VW turned a subway staircase into a giant piano. 66% more people took the stairs.
Airbnb Lists the Louvre
To celebrate the Louvre's 30th anniversary, Airbnb listed one night inside it. 200,000 people applied.
Spotify Wrapped: When Data Became the Ad
Spotify turned your embarrassing listening data into a cultural event. 156 million people posted it voluntarily.
Burger King's Subservient Chicken
Burger King put a man in a chicken suit on the internet and told people to boss him around. 1 million hits in 24 hours.
Tesla Spent $0 on Advertising for a Decade
Tesla has never run a traditional ad. Their product is the commercial. Their CEO is the media.
Apple's '1984' Super Bowl Ad
Apple aired their most famous commercial exactly once — and it changed advertising forever.
Avis: 'We're Only No. 2. We Try Harder.'
The most celebrated admission of inferiority in advertising history turned a money-losing company profitable in one year.