Content Campaigns
Long-form brand storytelling and documentary-style work
9 campaigns in this category
Red Bull Stratos
A man jumped from the edge of space. They never mentioned the drink once.
Dollar Shave Club: Our Blades Are F***ing Great
A $4,500 launch video that beat Gillette's entire marketing budget in cultural impact.
Blendtec: Will It Blend?
A marketing director spent $50 blending marbles and turned an unknown brand into a YouTube legend.
Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
Volvo Trucks: The Epic Split
Jean-Claude Van Damme does the splits between two reversing trucks. At dawn. To Enya.
Patagonia: Don't Buy This Jacket
On Black Friday, in the New York Times, they told people not to buy their jacket.
Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
The Blair Witch Project: The First Viral Marketing Campaign
They listed their actors as 'missing, presumed dead' on IMDb. $248M followed.