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Campaign Type
Community Campaigns
Campaigns that leverage audience participation
3 campaigns in this category
ALS Association
2014ALS Ice Bucket Challenge
Nobody planned this. $115M materialized from nowhere. ALS research changed.
CommunityViralSocial
64.3K views2010s
Read BreakdownWendy's
2017Wendy's Twitter Roasts
Fast food chain discovers that roasting competitors online beats any media buy.
SocialHumorGuerrilla
59.4K views2010s
Read BreakdownPopeyes
2019Popeyes vs. The Internet
A single tweet — '... y'all good?' — sold out every Popeyes in America.
SocialHumorViral
73.9K views2010s
Read Breakdown