Social Campaigns
Platform-native campaigns built for social media
13 campaigns in this category
ALS Ice Bucket Challenge
Nobody planned this. $115M materialized from nowhere. ALS research changed.
Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
Wendy's Twitter Roasts
Fast food chain discovers that roasting competitors online beats any media buy.
Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
Popeyes vs. The Internet
A single tweet — '... y'all good?' — sold out every Popeyes in America.
Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
Oreo: Dunk in the Dark
The Super Bowl's lights went out. Oreo tweeted one image. The internet declared them the winner.
Mountain Dew Lets the Internet Name Their Drink
Mountain Dew asked the internet to name their new flavor. The top submission was 'Hitler did nothing wrong.'
Spotify Wrapped: When Data Became the Ad
Spotify turned your embarrassing listening data into a cultural event. 156 million people posted it voluntarily.
Tesla Spent $0 on Advertising for a Decade
Tesla has never run a traditional ad. Their product is the commercial. Their CEO is the media.
Hotmail's Six-Word Footer That Built the Internet
Every Hotmail email ended with 'PS: Get your free email at Hotmail.' 12 million users in 18 months.
WallStreetBets vs. Wall Street: The $30 Billion Brand Moment
Reddit turned a dying video game retailer into a $30B meme stock — and gave GameStop more brand awareness than 30 years of advertising.