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Campaign Type
Social Campaigns
Platform-native campaigns built for social media
7 campaigns in this category
ALS Association
2014ALS Ice Bucket Challenge
Nobody planned this. $115M materialized from nowhere. ALS research changed.
CommunityViralSocial
64.3K views2010s
Read BreakdownOld Spice
2010Old Spice: The Man Your Man Could Smell Like
A deodorant ad so good it turned around an entire brand in 72 hours.
ViralHumorSocial
82.7K views2010s
Read BreakdownWendy's
2017Wendy's Twitter Roasts
Fast food chain discovers that roasting competitors online beats any media buy.
SocialHumorGuerrilla
59.4K views2010s
Read BreakdownDove
2013Dove Real Beauty Sketches
An FBI-trained forensic artist drew women he couldn't see. The gap broke the internet.
ViralContentExperiential
71.6K views2010s
Read BreakdownIHOP
2018IHOP Flips to IHOb
They changed their 60-year-old name to sell burgers. The whole internet lost its mind.
SocialStuntHumor
61.3K views2010s
Read BreakdownPopeyes
2019Popeyes vs. The Internet
A single tweet — '... y'all good?' — sold out every Popeyes in America.
SocialHumorViral
73.9K views2010s
Read BreakdownNike
2018Nike: Believe in Something
They made the most divisive man in sports their face. Their stock hit all-time highs.
CulturalContentShock
91.2K views2010s
Read Breakdown